Demand for Plus-Size mannqeuins continues into 2019
Mannequins from Bernstein Display’s Town & Country collection were used in the space, fitting a size 16. The Eloquii brand continues to create more stylish selections and grows their on-line business to opening bricks-and-mortar locations. In recent years the plus size market has been booming. Currently, increases in sales are seen in the on-line, plus size market. “What’s missing is fewer choices for the Gen Z plus size market, who feel these clothes look to basic, and uniform-like. The average size of a women in 1980 was an eight. Today, it’s a sixteen,” says Mariah Chase from Eloquii. “With Brands like Eloquii, dominating the “on-line retail business, there is a desire for the good old touch and feel of Bricks-and-Mortar locations.”
The Eloquii story exemplifies the demand for larger sizes, and with this valuable information, Bernstein Display continues to develop new mannequin collections that provide options for retail display presentations. Our Curve collection changed last year with original poses in size 16 that were digitally modified to now offer size 20. Other sizes from 8 to 12 have been customized for major retail brands just this year. Clients want more fashionable poses as well, as compared to the common “soldier-like” poses we see all over the market. Moving into the “real” sizes of today’s customers, proves to be an ongoing direction for mannequin development, with a broad catalog of sizes, which are needed as the market is changing. Plans for more options at Bernstein Display, to address the need for mid-range sizes are in the works for this year’s RDC market.